Progress through tradition, respect through stewardship.
We believe that the modern day angler can no longer be on the sidelines of fish, wildlife, habitat conservation. What this looks like to each individual angler can vary greatly. For some it will take form in a life time of activism, for others it could simply be the act of purchasing from a conservation based brand. Our products honor and respect the heritage of fly fishing, while doing our best to ensure the future. Built for a lifetime or two of use, our goal is that each fly wallet or box ends up in the hands of the next generation. Each year we donate a large portion of profits to conservation work and support multiple organizations through gear and fly auctions.
Code of Ethics.
-Respect the fish you chase
-Protect the waters you fish
-Defend public access
-Limit your impact
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